The spark* blog

Thoughtful insights for socially responsible entrepreneurs who give a ****! Honest conversations about impact, wellbeing and creating sustainable change.

‘Always in beta’
Founder mindset, Coaching insights, iteration tanya paget Founder mindset, Coaching insights, iteration tanya paget

‘Always in beta’

Three words changed everything for one client who was waking up at 3am unable to breathe. 'Always in beta' sounds simple - but it's one of the most powerful tools I've seen founders use to break the loop of perfectionism and procrastination. This piece explores where that phrase came from, why the 'right moment' is usually a myth, and what it really means to give yourself permission to begin.

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Same desk, same thinking
Founder mindset, Productivity, Wellbeing tanya paget Founder mindset, Productivity, Wellbeing tanya paget

Same desk, same thinking

Something keeps coming up in my coaching conversations. Founders who are stuck - not because they lack ideas or capability, but because they've been staring at the same four walls for too long.

Here's the thing: where you think matters as much as what you think about.

In this post, I share three founder stories - and a simple question that most of us never actually ask ourselves deliberately.

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